.From its humble beginnings as scarcely populated farming and fishing villages, Hong Kong has grown to become one of the world's most significant financial centres. This rapid transformation is part of what makes Campfire, as a shared space provider, so uniquely attuned to its home city - inspiring our attitude, our aesthetic, and our mission to democratize good products for every ambitious entrepreneur or artist with a dream. As we began to rethink our brand identity, we wanted to find a way to make Hong Kong an even bigger part of our story. At Campfire, we believe in the transformative power of connection - enabling us all, both young and old, established and emerging alike - to unlock our deepest potential. Our new mark embodies this spirit; it celebrates collaboration within our community and pays homage to the Hong Kong momentum that made us possible. The multiple lines accentuate this story platform ?Together further faster?.