.Campfire is proud to be rooted in Hong Kong, a city that has continuously inspired our attitude, aesthetic, and mission to provide quality products for all ambitious entrepreneurs, artists, and visionaries with an idea. As we began to redefine our brand identity, we wanted to make Hong Kong an even bigger part of the story.The formerly scarce fishing and farming settlements of Hong Kong quickly became one of the most influential financial hubs around the world ? a perfect place to birth a brand like Campfire. We genuinely believe in the power of connection to expand the ambitions and impact of our members and their local communities as well as people around the world. By reimagining how we work, live, learn, and play, Campfire facilitates anyone regardless of age or experience in achieving their greatest potential. Our new symbol encompasses the spirit of Campfire's narrative: it honors our collective effort in collaboration and enhances with it Hong Kong's momentum. The multi-lined design is unique and showcases our concept “Together further faster”.