Campfire, born and bred in Hong Kong, is a shared space provider that celebrates the city's inspiring attitude, aesthetic, and mission to democratize good products for every ambitious entrepreneur, artist, or visionary with a dream. As our brand identity evolved, we wanted to highlight the unique role that Hong Kong has played in our story. This vibrant city hustled its way from a band of farming and fishing villages to become one of the world's most influential financial centres at an astonishing speed. This energy is what makes Campfire so special - it's the only place we could have been created. By creating opportunities for connection, Campfire empowers individuals - no matter their age or experience - to unlock their fullest potential. Our new mark reflects this spirit: it symbolizes our community, collaboration and the Hong Kong momentum behind us. It conveys our message of 'Together further faster' with a bespoke multiple line accent that helps us stand out from the crowd.