Campfire is an integral part of the Hong Kong identity, having been deeply inspired by the city's attitude, aesthetic and mission to provide quality products to ambitious entrepreneurs, artists and visionaries. As we sought to redefine our brand identity, it was essential for us to bring Hong Kong into our narrative. From humble beginnings as a few sleepy fishing and farming villages, Hong Kong has grown with astonishing speed and become a major financial centre. It is in this unique place that Campfire has taken root and blossomed; believing in the power of connection to help individuals reach their highest potential, create impact within their own communities and strive for excellence on a global scale. Our new mark captures this spirit, celebrating the community, collaboration and dynamic energy of Hong Kong. The multiple line accent speaks to our story platform: "Together further faster". Campfire is proud to be part of the fabric of this remarkable city.