Pace is a business law firm. We take our work very seriously, because we're only as good as our last win. Our goals are to: Deliver rewarding legal outcomes to our clients, Be worthy mentors to junior practitioners, as others were to us, and If we do that well, we shall remain a respected business law firm of note. We deliver rewarding legal outcomes by providing sound legal advice and maintain a sound client base, that is, businesses and individuals with values which reflect ours. We don't take ourselves too seriously. We let ourselves have a laugh throughout the day because it keeps us fresh and creative; it focuses our minds on our work. Most problems benefit from the gift of laughter.