and our commitment to helping people connect, grow and succeed. Campfire is a unique shared space provider that has been inspired by the city of Hong Kong. Its mission is to provide ambitious entrepreneurs, artists, and visionaries with access to quality products that can help them achieve their dreams. As they began rethinking their brand identity, Campfire realized they needed to make Hong Kong a larger part of their narrative. From humble beginnings as farming and fishing villages, Hong Kong has become one of the most significant financial centres in the world due to its incredible speed of growth. There is no other place on earth where a brand like Campfire could have been born. Believing in the power of human connection to help propel ambition and progress, Campfire strives to enable everyone - from young adults to seniors, from established professionals to emerging talent - to unlock their full potential. This new mark represents this spirit, celebrating the community and collaboration that exists in Hong Kong as well as its energy for success. The multiple lines symbolize Campfire's story platform ?Together further faster? which reflects their dedication towards connecting people so they can thrive together.