.Campfire has an unshakeable connection to Hong Kong, with the city's ambition, creativity and energy embedded in our culture. From its humble beginnings as a collection of farming and fishing villages, this bustling metropolis has emerged as one of the world's most significant financial centres, where Campfire was born. We feel that Hong Kong is integral to our brand identity; its spirit of hustle and ambition have inspired us since day one. At Campfire, we believe in the transformative power of connection to accelerate human ambition and impact - for our members, for the communities they're part of, and for the world. Our new mark embodies this spirit by celebrating collaboration, community, and Hong Kong's renowned momentum. The multiple line accent bespokely reflects our story platform: 'Together further faster'. Through reimagining how people work, live, learn and play, Campfire is committed to helping all people - from young to old, emerging entrepreneurs to established leaders - unlock their deepest potentials.