Campfire is unique in calling Hong Kong its home. The city has shaped our attitude, look, and goal to make great products accessible to all striving entrepreneurs, artists, and visionaries. We wanted to make Hong Kong an integral part of our brand identity. From its humble beginnings as a small collection of fishing and farming villages, Hong Kong developed into one of the most important financial hubs in the world with remarkable speed. It's the only place on earth where Campfire could have been born. By connecting people, we enable them to realize their ambitions and create a positive impact on the world around them. Our new logo symbolizes the Campfire Story - celebrating our community, cooperation, and Hong Kong's spirit of progress. The multiple line accent is tailored specifically for us and reflects our mission statement 'Together further faster'.