Campfire is proud to call Hong Kong its home. This vibrant city has provided the inspiration for our distinctive attitude, aesthetic, and ambition to provide quality products that empower entrepreneurs, artists, and visionaries to achieve their dreams. As we approached re-branding our identity, we knew it was essential to make Hong Kong a larger part of our narrative. From a humble collection of fishing and farming villages, Hong Kong rocketed itself up to become a major financial center in record time - making it the only place where Campfire could have come into existence. We believe in the power of connection to further human ambition and progress; both for our members, their communities and the world at large. By redefining how we work, live, learn and play, Campfire provides everyone - from young people to seniors, from well-established individuals to newcomers - with opportunities to tap into their inner potential. Our new logo symbolizes the spirit of Campfire's story: it honors our community, collaboration and Hong Kong's dynamism. Its intricate design reflects our slogan “Together further faster”.