Our colour palette reflects the vibrancy, dynamism and energy of the city.Campfire is intrinsically connected to Hong Kong. Its spirit and attitude have been embedded in our culture, our vision, and our mission to empower people to reach their ambitions and make a lasting impact. We are proud of who we are, where we come from, and how far we've come. We exist to catalyze human ambition and impact - for our members, for the communities they're part of, and for the world. Our new identity honors that journey; it celebrates the vibrant energy of Hong Kong that inspired us from day one. Campfire is a testament to Hong Kong's tenacity: from its days as a scarcely populated band of farming villages to its emergence as one of the most significant financial centres in the world! It's here that Campfire has found its home – an inspirational space where ambitious entrepreneurs, artists, and visionaries can come together to unlock their potential and accelerate their dreams with democracy of good products at their fingertips. Our new mark embodies this unique spirit, representing collaboration between people united by a common goal: pushing each other forward faster than ever before. The vibrant colors capture the energy and dynamism of Hong Kong while deeply rooted in our mission – Together further faster!