.From its humble beginnings as a collection of fishing and farming villages, Hong Kong has become one of the world's most significant financial centres. This rapid transformation has made it the only place on earth where a brand like Campfire could have been born. Driven by our mission to democratize good products for ambitious entrepreneurs, artists, and visionaries with dreams, we set out to find a way to incorporate Hong Kong into our brand identity. Our attitude, aesthetic, and mission are all inspired by this vibrant city that is at once entrepreneurial and creative. Campfire enables anyone — from the young to the old and from established figures to emerging talent — to unlock their fullest potential via connection and collaboration. Our new mark embodies this spirit, celebrating our community and the momentum of Hong Kong. The multiple line accent is bespoke, capturing our story platform: "Together further faster.