Scouting for an office location is a lot like purchasing a new car; it's an underestimated, often daunting process that can't be rushed.

Sure, you might find the shiny aesthetics and the high-tech features appealing, but is it a suitable match for you? Like cars, there are things you need to consider before you take the plunge.

Why is Choosing the Right Office Location Important?

Your business might not be successful as it could be if it's based somewhere undesirable or completely remote. Where you work is as essential as the product or service you're selling.

Before opting for office space, consider the below factors first.

Budget

Your first course of action is to calculate your budget. This will help you rule out areas that exceed your price range.

There are two things you should look at when considering pricing. The first is that spending too little could result in you moving out because you're unhappy with the quality of the office or working from a less-than-ideal location.

The second is that spending too much might end up being too expensive, even if it is a highly sought after area that brings in clients.

Employee Preference

Consider the needs of your employees first before planning your move. Selecting the wrong location isn't just damaging to your business but could affect the wellbeing of staff members or severely inconvenience them.

The daily commute lies central to this discussion. Long hours spent in traffic or riding public transport can zap an employee's energy or ruin their workday before 9 am.

You could find the perfect spot by taking into account the demographics of your workers. If most live in area A, it will make sense to migrate to offices near this location.

Something else to think about is the impact COVID-19 has on the workforces' motivations over where they work. Some might prefer working in less densely populated areas over big cities because they feel safer.

Long hours spent in traffic or riding public transport can zap an employee's energy or ruin their workday before 9 am.

Recruiting Talent

Starting a business means hiring the best professionals to fill roles. The location of your business may influence the recruiting process.

Having a business positioned at a covetable work address could attract the area's top-tier talent.

Client Demographics

Moving to a far-flung office destination with idyllic scenery might be tempting, but ask yourself if it's accessible to your clients and employees.

An interested investor who gets lost while finding your work address might consequently have a soured attitude toward your business. Guarantee smooth transitions with an office that's listed on Google Maps and easy to find.

Moving to a far-flung office destination with idyllic scenery might be tempting, but ask yourself if it's accessible to your clients and employees.

Safety

Safety is of the utmost importance to staff and clients alike. Ensure the area's safe by checking out its crime stats and ask neighbours for information on the rate of hijackings, break-ins and theft.

No worker will feel safe working through dimly lit neighbourhoods where walking to one's car feels risky.

Moreover, clients won't visit your office or support your business if you're situated in a seedy, crime-ridden area. It's just not good for business.

When perusing the area on an office tour, keep an eye out for signs of danger that could affect your staff members, taint your reputation or hurt your business.

Cleanliness

Living in a dirty and polluted side of town can be hugely consequential for your business and staff.

It won't matter if you work from a state-of-the-art office featuring top amenities if your flex space lies on a rubbish-strewn street.

A sight-for-sore-eyes workspace can dampen staff morale and scare off investors.

Take a look at your surroundings when location scouting; areas filled with trees or near nature can genuinely transform the workplace experience.

It won't matter if you work from a state-of-the-art office featuring top amenities if your flex space lies on a rubbish-strewn street.

Consider Your Brand

Before selecting an office you like the look of, consider how the business locations might look from your customers' point of view.

For example, moving to an edgy industrial space might suit tech startups or professionals in the entertainment sector. Still, it likely paints the wrong impression of a high-end law firm.

At the same time, moving into an upscale location as a charity or not-for-profit organisation will give people a wrong or confusing impression regarding your business priorities.

Assess Your Competition

Moving somewhere remote far from possible clients is a bad business decision, but so is moving to an area overrun with the competition.

Drumming up business will be difficult in a market that's already oversaturated. Locate an office in areas where the demand might be high, but the market is underserved.

Surrounding Areas and Amenities

Attractions like restaurants, shops, gyms and notable places of interest provide office workers with places to see and do when they're off the clock or need to destress. It also allows people to run errands on their lunch breaks.

Being in a sought-after area surrounded by many attractions makes coming to work exciting and convenient for your workforce.

These spots are also great for hosting clients, holding meets and celebrating work triumphs.

These spots are also great for hosting clients, holding meets and celebrating work triumphs.

Growth Plans

It's important to realistically forecast the growth of your business, which means discovering an office that meets your current and future needs. Outgrowing your perfectly located office can be hugely disappointing and frustrating.

Let us guide you

We know the search process for a new workspace can be overwhelming, that’s why our team are here to help through every step of the way.