Creating a coworking space is not easy, as Tobin from Publift learnt through trial and error. However, thanks to Office Hub’s assistance, Publift were successful in landing themselves tenants who share similar ideas on being part of a collaborative workspace built on innovation, creativity, and productivity.

Sharing office space is fast becoming the new norm, with businesses from all industries deciding to navigate this route because it’s cost-effective, offers highly flexible rental space, creates opportunities for collaboration, and sparks ingenuity. Due to this, Office Hub’s mission is not to only highlight the endless benefits of shared office space to professionals the world over, but to connect office seekers with the best flexible office spaces for them.

Dubbed the Tinder of office space, Office Hub succeeded yet again in creating the perfect match between Publift, a programmatic advertising technology company, and Aligner Advantage, a team of expert Invisalign marketers. We sat down with Tobin and Paul Hanney from Aligner Advantage to find out more about this dream alliance.

Sharing office space is fast becoming the new norm, with businesses from all industries deciding to navigate this route because it’s cost-effective, offers highly flexible rental space, creates opportunities for collaboration, and sparks ingenuity.

About Publift

Publift is the brainchild of two former Google executives, Tobin Page and Colm Dolan. Publift helps struggling Aussie and Kiwi publishers grow ad revenue, who aren’t equipped with the know-how to navigate the complex world of advertising. By providing their expertise in generating and increasing ad revenue, publishers can focus on what’s essential in their line of work; creating content.

How It All Started

Three years ago, Publift started looking for office spaces. Their criteria seemed straightforward enough, which was to have ample supplies of natural lighting and an unparalleled community vibe for their employees. However, when nothing lived up to their expectations, they decided to venture out on their own by creating the perfect coworking space in Surry Hills.

Getting started on the task proved challenging. From designing offices, getting the ambience right, through to sorting out the time-consuming nitty gritties, there was a lot of work that had to be done, and Publift realised they couldn’t do it all on their own.

When it came time to lease their commercial space out, a quick Google search led them straight to Office Hub. Describing our services as “more helpful than any other marketing platform of their kind”, Publift has never looked back.

The Vision For A Coworking Space

Finding suitable commercial space was challenging at the start as none of the spaces Publift tested out were quite right. Says Tobin, “nothing was wrong with them, they just didn’t align with our specific requirements.

In the end, the company opted for their own space, intending to rent it out to like-minded individuals whose businesses thrived in collaborative workspaces.

In the end, the company opted for their own space, intending to rent it out to like-minded individuals whose businesses thrived in collaborative workspaces.

Challenges They Faced

Designing a coworking space is immensely challenging, as Publift soon came to realise. From designing the office spaces and creating the office mood, to everyday tasks like heading office tours, there was a lot of work that needed to be done.

Realising they couldn’t do it all, Tobin reached out to Office Hub to assist them with leasing out commercial space. Tobin had the following to say about his experiences with Office Hub:

“Office Hub has been proactive, supportive, and kept us updated throughout this entire endeavour. Their commitment to service excellence is one of the reasons why we’ve been successful and seen a better performance than with any other broker we’ve encountered.”

Office Hub acts as the middleman who goes above and beyond the call of duty by adding a human element to renting coworking spaces for tenants and landlords alike. Finding suitable tenants and viable flex spaces are our areas of expertise.

According to Tobin, sharing spaces with like-minded businesses on the same page as them was imperative. After the perfect tenants were found, a new and exciting atmosphere soon enveloped the offices of Publift, thanks to our dedicated services as premium brokers.

The Way Forward

Considering the successes of their first office sharing experience, Tobin is positive that they’ll share space with other companies as they continue to grow and expand. From a social and working perspective, they’ve seen positive results and received excellent feedback.

“From after-work activities and participating in team-building, through to strategising and brainstorming with people from different industries, we’ve noticed a significant improvement in the wellbeing of our staff”, says Tobin.

“From after-work activities and participating in team-building, through to strategising and brainstorming with people from different industries, we’ve noticed a significant improvement in the wellbeing of our staff”, says Tobin.

The Learnings

Renting space can be a learning curve of epic proportions for any company. It goes without saying that effort and hard work go a long way in attracting and retaining quality tenants.

Here's what Publift has learnt and advise others to do when renting out space:

- Play music in the background to create a calming atmosphere during tours.

- Schedule office tours at the right time, not when it’s swamped, and you can’t give people your full attention.

- Every potential customer will want to see the meeting room as the space forms a crucial part of running their business successfully.

- Make sure it’s clean, well kitted-out, and that the amenities are exceptionally maintained.

- You must strike a balance between offering a furnished coworking space and giving your tenants the freedom to design their workspace according to what they want, i.e. leave them space to hang artwork.

- If you’re leasing dedicated coworking desks in a collaborative workspace, make sure these workstations are ready for inspection by keeping them clean and uncluttered.

The Story Behind Aligner Advantage

Aligner Advantage has assisted dentists all over the world in becoming top-sellers of Invisalign in their communities. However, despite their multiple successes, their attempts at finding the perfect shared office space bore no fruit. They came to us at the end of the year, highly frustrated with minimal hope in finding a hub that reflected who they are as a business.

The Solution

Drawing the parallels between them, we decided to connect the two businesses, and the rest is history.

Feedback Of Their Current Tenants

There’s a lot more noise around Publift now that Aligner Advantage has established themselves in the office space, which is undoubtedly a good thing as it breathes character into the space.

Whichever part of the office you find yourself in, you always have the opportunity of mingling with others. That said, there are quiet spaces for you to escape the madding crowd.

Whichever part of the office you find yourself in, you always have the opportunity of mingling with others.

It's a win-win!

The merging of these two conglomerates has been prosperous for a variety of reasons. Publift’s current tenants are pleased with their workspaces because their priorities have been met. While the partnership is still young, the working relationships that have been formed are incredibly constructive and productive.

There’s enough space, even working in close quarters to one another. Additionally, the office is both aesthetically pleasing and highly functional, equipped with all the modern amenities, as well as distinctive decor. An outdoor terrace is the cherry on the cake for workers needing to escape the hubbub of the office occasionally.

Both businesses highlighted their need to work in spaces that see workers socialising and combining their respective grey matter. These desires have been met, as all corners of the offices, communal facilities and breakout areas are filled with people happily chatting and engaging in banter. The atmosphere is, therefore, both productive, cheerful, and a happy place to be for everyone working there.

By being treated like a VIP, Aligner Advantage looks forward to work every day, knowing that their needs are accommodated in every way possible.

While the future of the work environment is in the hands of Publlift, their first experience of coworking wouldn’t have been the same without Office Hub who go the extra mile for their clients.

“Overall, Office Hub is a well-oiled machine that makes the task of renting space straightforward and pleasing, without the usual frills and fuss. You’ll be the recipient of constant feedback, even if no leads have been made.” says Tobin.

“To make our work lives easier, Office Hub has also recommended to us Skeeda, an online app that oversees venue booking. With this platform, we’ve said goodbye to double-bookings for good and the exploitative use of meeting rooms for good.” Tobin wraps up.

An outdoor terrace is the cherry on the cake for workers needing to escape the hubbub of the office occasionally.

Let us guide you

We know the search process for a new workspace can be overwhelming, that’s why our team are here to help through every step of the way.