At Campfire, we are proud to call Hong Kong home. Here, the city has inspired our attitude, our aesthetic, and our mission to democratize good products for every ambitious entrepreneur, artist, or visionary with a dream. Re-imagining how we work, live and learn in the bustling metropolis of Hong Kong has enabled us to unlock our deepest potential and create something remarkable - a new mark that celebrates our community, collaboration and the Hong Kong momentum. The multiple line accent is bespoke and reflects our story platform ?Together further faster?, epitomizing the spirit of Campfire. Our brand identity is built on the idea that this vibrant city gave birth to a unique culture of collaboration where anyone can find their place in the hustle and bustle of life - the young and old; established or emerging. We believe in harnessing this transformative power of connection to accelerate human ambition and impact both within our member network, their communities as well as out into the world at large.